Traffic Generation
Traffic Generation – Driving Visitors To Your Website
Once your website is up and running and know how you wish to brand yourself to your target market, the next objective is to get people to actually find and visit your website and ultimately buy your product or avail of your services.
You may have heard the term
“It’s not WHAT you know it’s WHO you know”
This leaves out the most important aspect
“It’s What THEY Know About You”
If your target client/customer base doesn’t know about you, well then…
You could be the best in the world at what you do, however, if no-one knows about you then you are in big trouble. Imagine building a shop on the top of a mountain, in the middle of the forest with no roads leading to it and not telling anyone about it.
- How many customers do you think you would have?
- How long do you imagine you would stay in business?
Your website / online business is that shop. You need to do something to get you noticed and inform your potential customers that you are there!
Does this descriptions fit your current situation?
Is your business reaching it’s potential?
If not Slieve Rua Digital Media Solutions offers a full Consultation and Training Service using Up-To-Date, Cutting-Edge Marketing Strategies to Explode the Potential of your Business. Harnessing the power of WordPress, Web 2 Technologies and leveraging the enormous networking and marketing potential of Social Media such as Facebook, Twitter and YouTube, we can show you how to drive Targeted Traffic to your online business and bring your off-line business racing into the 21st Century.
Traditional advertising methods such as Leaflet Drops, Newspaper Advertising etc. are fast becoming obsolete due to the speed, market-targeting accuracy and cost effectiveness of internet marketing.
To do this there are some tools in the toolbox we can use;
- Search Engine Optimisation (SEO)
- Visitor Activity Monitoring
- Links and Directory Listings
- Mailing Lists
- Ad Campaigns – Google AdWords
For Further Information please feel free to contact us.
Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is the first steps by which we improve the volume and quality of traffic to a web site from search engines.
Internet searches are fast replacing traditional means of finding services and products, such as phone books, or directory services. It is, therefore, vitally important that Websites be “tuned” to get high page ranking, and thus attract the highest number of visitors to your site.
When we design a website we must gather enough relevant information to ensure your website will achieve the best possible ranking on the various search engines. By this we mean, when someone is searching for products using KEYWORDS, your aim is to get listed on page one where possible. You must continue to review your website’s progress.
Areas that need looking at
- Page titles
- Page headings
- Meta descriptions
- Meta Keywords
- Navigation structure
- Content term targeting
- Internal link structure
- Picture Title and Alt tags
- Link title tags
- Site map(s)
- Robots files
- Google local business center
Working with the above is not enough by itself, websites must also have content relevant to your service/product.
For Further Information please feel free to contact us.
Visitor Activity Monitoring
You can avail of monitoring tools such as Google Analytics, StatCounter etc., so you can monitor and improve the performance of your website.
Monitor the activity of people visiting your site to include a range of key data
- Where they came from / How they found you
- Referring links
- Keywords used
- What pages they visited and how long they stayed
- Screen Resolution
- Browser used
Using this information we can continue to make improvements to your website
For Further Information please feel free to contact us.
Directory Listings
To improve page rankings it is best to have as many links/backlinks to your website from other reputable sites. Web Directories, Forums, Blogs and Partner websites are all excellent ways of creating links to your page, driving traffic to your website and increasing your page ranking on search engines.
Get yourself listed in local business directories
There are other methods also available which I will be more than happy to discuss with you.
For Further Information please feel free to contact us.
Mailing Lists
Mailing lists are a great way to generate traffic. By encouraging visitors to sign up to your newsletter you can keep them up-to-date of future product / service developments, and thus encourage them back as repeat customers.
For Further Information please feel free to contact us.
GoogleAdWords
Google AdWords is a paid advertising service which operates on a Pay-Per-Click basis. This means that you take out a subscription with Google (no fixed amount) who will then place ads on other websites that deliver content relevant to your desired target customer base.
As an ad is ‘Clicked’, bringing the potential customer to your site, your account is debited by the agreed amount (anything from a few cents to a few euro). Google continue to run your ad while you are in credit, at which point you just top up. The current ‘Conversion’ or success rate at present is estimated at 3 sales per 100 clicks, making Google AdWords one of the most cost effective advertising methods available.
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