Website Design Consultancy Service
In any aspect of life there is a 5 step cycle to consider in order to be successful , namely;
Developing your website should be no different and our consultancy service is designed to target these exact issues which we will discuss with you in detail to ensure you have a successful website.
STEP 1: Identify Your Client’s Needs
I remember something I was told many years ago; “The 3 key Ingredients To Running A Successful business”;
- Provide something people either want or need!
- Do it in a new or innovative way!
- Exceed expectations!
Your web site is your Online Shop Front and the same considerations apply
So we ask you the following questions
- What is the purpose of the website?
- Product Awareness – An online catalogue?
- Online Sales – Do clients buy direct from your website?
- Lead Generation – Do you wish to build a mailing list?
- Information Provision – Is your site purely informational?
- Who are the target audience for the website?
- Business
- Community
- Individual
- What is the geographical location of your target audience?
- Local
- National
- International
For Further Information please feel free to contact us.
STEP 2: Review Available Resources
What have you got in your arsenal that will get you
noticed?
- Company Information
- Product or Service Information
- Do you have product images or graphics?
- What are your Key / Unique Selling Point(s)
- What are you offering that is different to the competition?
- What Incentives are there to use your service or buy your
product?
- What Problems are you solving for your site visitors?
- How Easy is it for them to find what they are looking for?
- How Easy is it for them Buy what they are looking for?
- Can people buy directly from your website?
- What incentives do you offer them in order to
- Keep them on your site
- Return to your site?
- Call to Action
- Contact Form
- Mailing Lists
- Shopping Carts
- Gift Certificates
- “Buy Now” Option
- Download Pages
- Testimonials /Acknowledgments
- How can your visitors trust you?
- Can we get independent opinions?
- Any other relevant information
For Further Information please feel free to contact us.
STEP 3: Create a Plan
You must develop a strategy as to how you will present your site, encourage people to visit and once there, buy your product, use your service, subscribe to your newsletter or any other action you have planned for them to take.
Presenting Your Site
The website should be user-friendly, not overly fussy so that it will confuse your visitor. Avoid too many links or making your visitor navigate away from the page – they may not come back. Avoid fancy graphics and animations that may look cool. In general they are preferred by designers – not users, as they slow download time.
If your visitor has to wait excessively long for the information they seek to download, they will leave your site.
“The most successful websites are the
simplest.”
The same look and feel should be used throughout the site, i.e., text, graphics and photos should be displayed in a similar style on all pages throughout the website. The style should be professional in appearance, pleasing to the eye and appropriate to the intended audience.
Marketing Your Website
It’s all fine and well having the most professional looking website, but if no-one knows its there then it is a waste of resources. You must get people to visit your site. Search Engine Optimisation, Ad campaigns, Forums, Web Directories, Blogs, RSS Feeds etc. are all excellent ways of getting your product / service into the public domain.
Call To Action
When you have people visiting your website what do you expect them to do?.
They admire it and say how great it looks and how good your product or service is. But what next? There must be a Call to Action, either a contact form, “Buy Now” option, subscribe to mailing list / newsletter.
Monitor, Review and Improve
How do you intend to monitor site activity and success? Have you a plan as to how you will implement improvements?
For Further Information please feel free to contact us.
STEP 4: Take Action
You can’t just sit back and expect the phone to ring or the orders to fly in. You must now act on your above plan
and stick to it. It’s not good enough to do it once and forget about it – it’s an ongoing process!
For Further Information please feel free to contact us.
STEP 5: Review
Probably the most important aspect once you are up and running is to constantly review the success, or lack of, of your website. We need to look at the number of visitors you are attracting. How they found and came to your site. Are they biting? It’s no good to you having hundreds of visitors if no-one is using your service.
Conclusion
We can help and guide you through all of the above aspects. There are some ongoing aspects we can manage for you.
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